It’s helpful to realize that as a homeseller, you are in a ‘war’ of sorts. Is it an outright battle? Definitely not. And for anyone selling a home, it clearly helps to maintain a sense of politeness and grace when dealing with potential homebuyers. But we’re about to look at the process of homeselling using the metaphor of homeselling as ‘war.’

Why would the concept of ‘war’ be appropriate to homeselling? To start, homesellers and homebuyers do not have identical goals. In fact, similar to armed conflict, they frequently have goals at direct odds with one another. You can call such business interaction ‘give and take,’ or ‘financial combat,’ or real estate ‘tug-o-war.’ Rather than use swords or heavy artillery, the tools used can be more subtle. Here, metaphorical weapons might include home inspectors, attorneys and a ‘take no prisoners’ attitude. The point is that there is conflict. But as with any good book or movie, sometimes it’s conflict that keeps things interesting and move the process forward, while underscoring the value of what is being contested. Find out more in this podcast titled ‘The Art of War for Homesellers.’